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  • Writer's pictureDardenne Digital

Why is a website important and how much does it cost?

The importance of a website

In the digital world we live in, having a website is crucial for all types of businesses. In case you don’t have a website yet, you are probably losing out on all kinds of business opportunities. A website can be used to accomplish many different marketing strategies to help your business grow. The web has a far more extensive reach than any other form of advertising. Your website will be the centre of your company’s online presence. If you want your company to be successful in the modern marketplace, you’ve got to have a professional website. Your website is the backbone of your business, supporting all of your digital marketing efforts.

What are the benefits of a website?

Increase sales opportunities: When using a website, you are able to reach more potential customers for your business. The more people you reach online, the more opportunities you have to make more sales. Developing a website doesn’t automatically bring paying customers to your business, however, through search engine optimization of your website, you can improve your chances of bringing in more qualified leads who are more likely to make a purchase.

Improving marketing strategy: The importance of a website for marketing extends to every aspect of your digital marketing strategy. As the backbone of your online presence, every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website. As such, it is important that your website gives consumers a clear idea of what your brand is about and what types of products or services you offer.

Building more credibility: In today’s digital marketplace, businesses without a website are seen as less credible. The reason for this is because most companies have a website, so those that do not have one may look like they have something to hide. Having a website allows consumers to see what your brand is all about. In addition to showcasing your products and services, you can also tell consumers about your company and its mission. By helping consumers get to know your business, you are working to establish trust, which is the first step in building long-lasting customer relationships.

Differentiating your brand: Not only does your website give you an opportunity to build credibility and authority, but it also helps you set yourself apart from the competition. Each company’s website content is unique. That means that you have the opportunity to show leads and customers what sets your business apart from the rest through customized content.

Providing accessibility around the clock: Imagine how many more sales you could make if you never slept. Well, luckily, you don’t have to give up sleep to reach your customers 24/7. With a website, you provide a place for consumers to see what your brand is about and learn more about your products and services, at any time of the day or night.

Making a first impression with a professional web design: Your website is often your customers’ first impression of your brand. Even if you are a brick and mortar business that depends on local food traffic, there’s a good chance that your customers are researching your business online before they come in. That is why it is vital that you have a professional website. The importance of a website cannot be overstated. But if this website is unattractive or hard to navigate, then you may be turning your customers away without even knowing it.

How much does a website cost?

A website can be made using many different tools, ressources and skills. You might want to save budget and make your own website, or completely outsource the work. There's no right or wrong way, but there are hundreds of differents ways.

Cost of a website designer: You can hire a website designer to translate your dream-vision into a real website. There are many different website designers out there, each having their own working methods. The platform they use to make your website will influence the cost of building your website. Putting a price on it is very difficult, but it will be anywhere between 500€ and 15.000€ depending on many different factors.

At Dardenne Digital we work with 3 different platforms: Wix, Wordpress and Shopify. They all have a different price tag and the choice is made together with the client based on their wished and needs. Would you like to know more about our prices? Please don't hesitate to contact us.

Monthly costs: Apart from the website design, you need to budget for the monthly costs, including hosting, your domain name, subscriptions, plugins etc. The monthly costs can go anywhere from 7€ to 1000€ per month. Each platform comes with their own subscription choices, but overall the rule is: the more complex your website is, the more it will cost.

We hope you have learned a bit about websites in our blog post. Don't forget to share this article with people who might be interested in knowing more about websites and digital presence.

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